its the same here you see Memorex everywhere ,like Best Buy ,Staples ,Circuit City etc ,it has to be the profit margin that drives the sale of this crap and 99% of people dont have a clue to the quality of the media they buy if you said MID they wouldn't know what you're talking about,its mostly name recogniition and Memorex has it from the days of "is it live or is it Memorex " but that was tape but the name was out there